About As We Do Chocolates
As We Do reclaims premium chocolate craft for Canada. Founded by elite chef Brandon Olsen and serial entrepreneur Michael Held, we blend culinary artistry with scalable operations to dominate North America's hospitality and retail markets.
Brandon Olsen (Co-Founder)
A renowned chef and chocolatier with decades of experience at elite institutions such as Thomas Keller’s The French Laundry. Known for creating Toronto’s "most Instagrammable dessert," the Ziggy Stardust Disco Egg, Olsen is transitioning from chocolatier to chocolate maker to oversee every step of the bean-to-bar process.
Michael Held (Co-Founder)
A seasoned business builder who previously founded a digital mental health company from scratch, scaling it to a $50M ARR business and taking it public at a half-billion-dollar valuation. Held brings nearly 35 years of experience in strategic growth and capital management to ensure As We Do captures substantial market share.